Free trials

Do companies that seek and secure a free media network trial actually gain anything?

Demanding a free trial may well be muddled thinking. Digital media network customers might feel that vendors should offer a free trial for the privelege of getting a foot in the door but the reality is that this is likely to be a crucial misdirection of objectives:

• Selection of a vendor based on a short term financial saving is missing the point as to what a vendor is meant ot be offering, ie an effective communications solution.
• A vendor having won the prize of supplying something for nothing is naturally going to be budget constrained thus threatening the outcome of the exercise.

Digital signage networks are a highly effective communication medium and companies are right to invest the time and effort to choose the right vendor, the right systems and develop the right media model. Blowing the opportunity for the sake of a free trial may turn out to be rather costly.